Virtual Santa: how retail companies are preparing for the New Year

Mall of America, one of the largest shopping malls in the world, offers to meet Santa Claus virtually. After paying $20, the whole family and children of any age can follow elf guides and visit the Candy Cane Institute.

During December, visitors of the official website of the shopping mall have an opportunity to reserve 10-minute time intervals for a virtual adventure in a magical country.

In Chengdu (China), Huawei has opened a store where customers are met by a virtual panda assistant. The animal introduces them to new products, conducts guided tours and helps to select New Year’s gifts. The only thing you need to call the panda is a mobile camera. Unconventional use of augmented reality will certainly attract many customers to the store.

Neiman Marcus chain of luxury department stores has also introduced a remote consultant to help with the difficult selection of New Year’s gifts. As a small incentive, customers will receive champagne and chocolate chip cookies.

Carrefour chain has started streaming sales of toys with Christmas discounts. Retail partners are Redpill and its subsidiary Quidol. It is currently the largest streaming event in France, which is held by two adult and many kid presenters.

There are severe restrictions on visiting Santa Claus offline. So in the US he was put behind the screen. There’s no way to sit on Santa’s lap this year. However, mall officials say that this is better than not meeting the Christmas symbol at all. This year, Macy’s refused from private meetings with Santa Claus, because it could not ensure everybody’s safety due to the large stream of people.

Source: RDT-INFO