How to divide children’s product advertisements according to age groups?

In 2024, advertising of children’s products requires new approaches and understanding of modern children. Here are several tips on how to adapt your advertisiments to the needs of specific consumer groups:

3-to-5 year old children:

- Use bright animated images;

- Encourage learning throught play.

6-to-8 year old children:

- Focus on educational content, with repect to the influence of school environment;

- Interactivity and involvement are important, as the children actively use gadgets.

8-to-10 year old children:

- Encourage creativity and self-expression;

- Advertisements should reflect active participation in social environment and group activities.

10-to-12 year old children:

- Make emphasis on individual and free choice;

- Use social media and digital platforms.

13-to-16 year old children:

- Make emphasis on style and fashion, as the children develop their personal image.

- Consider the importance of social media and trends for teenagers.

Source: torgsoft.ua