Off-brand content

In today’s digital age, social media are an essential business tool to communicate with your audience, promote your products or services and develop your brand.

But not all social media content is equal. Some posts can have a negative impact on your business reputation, lead to loss of customers and trust.

Off-brand content that is inconsistent with brand image, values, or messages can confuse your audience and erode brand loyalty. Presence in social media should consistently reflect brand identity and values.

For example, if a business is known as environmentally friendly, content that promotes economic waste will be deemed off-brand.

Maintain a clear and integrated image on all platforms to enhance brand identity and attract target audience:

- Create brand rules. Develop clear principles that define brand voice, values and visual identity.

- Check content for compliance. Regularly review your content to ensure that it actually meets the established brand principles.

- Teach your team. Tell them about brand identity and mission to maintain consistency.

- Look for feedback. Encourage feedback from your team or other relevant persons to identify inconsistencies and make the necessary adjustments.