Some tips to optimize your website

To create a convenient and interesting website, you should understand how people view it. Having defined what users focus on, you can correctly place the most important elements to maximize visibility and increase conversion.

Some practical tips to optimize your website:

- F-shaped scanning pattern. Give priority to the upper left corner and place there the most important information (navigation menu, header, etc.). Users’ eyes usually start scanning according to F-shaped pattern.

- Use visual hierarchy. Create a clear visual hierarchy using large fonts, bright colors, and contrast elements to draw attention to key content.

- Highlight action call buttons. Use contrast colors, convincing text, and enough gaps to highlight action calls and boost clicks.

- Scrolling behavior. Encourage scrolling. Use visual prompts (arrow keys or animated elements) to show that there is more swipe content, and encourage users to scroll down the page.

- Content segmentation. Split content into easy-to-read sections with clear titles and visual cues to facilitate scanning and navigation. Each section should refer to a specific business topic or aspect to make it easier for users to find the required information.

- Sticky navigation menus. Implement navigation menus that remain visible when scrolling down. Navigation options (menu items and action calls) should be easily and quickly available.