Why business needs marketing automation

Marketing is considered one of the fastest changing areas. You should be able to track any innovations, changes and trends to adjust the strategy in time.

But it isn’t easy. It’s difficult to think about marketing development when immersing yourself in your work. Marketing automation will help with that.

What are the benefits of automation for your business? It will:

- increase productivity;

- save budget;

- switch off human factor;

- perform complex processes that cannot be done by people;

- save time;

- help with customer interactions;

- collect customer information to include in the mailing database.

5 automation options:

- CRM system allows to collect and save data about your audience, improve interaction with customers and automate sales.

- Automation of target page helps to fine-tune the options for displaying a particular offer to users.

- Automation of newsletters creates maximum personalized emails. Text depends on the trigger. It can be a greetings discount, birthday gift, purchase bonus, etc.

- Automation of social media account. For example, you can upload your publications a month in advance, with the date and time of placement, and then everything happens without any effort.

- Website automation. Personal web forms are used to motivate users to target action.

In most cases, you can integrate third-party applications, analytics, and reports.