Marketing to children in 2024: strategies and approaches

Today’s children are a digital generation with almost unlimited access to the Internet and social media. Their preferences are radically different from previous generations.

Here are some key points to consider when developing marketing strategies for children’s products:

- Taking into account digital trends: modern children actively use smartphones, tablets and other gadgets. This requires the use of game elements to attract their attention;

- Individual approach and personalization: the younger generation values individuality. By offering personalized products or packaging, you can significantly increase interest in your product;

- Interactivity: by adding game elements to marketing campaigns, you can attract children and keep them interested. These can be promotional videos or mobile games with brand elements.

Source: torgsoft.ua