Prospects for children’s products in the international market

The niche of children’s products in e-commerce is extremely promising due to several factors contributing to its growth and profitability:

- Growing demand. Parents around the world are actively looking for a wide range of children’s products, including clothing, toys and basic necessities. Convenience and accessibility of e-commerce platforms make it easy to find and buy such products without leaving home;

- Market diversity. The niche of children’s products covers a wide range of subcategories, allowing companies to meet various interests and needs of various age groups;

- Uniqueness and personalization. Modern parents love unique and personalized products and willingly buy them for their children;

- Convenience and time saving. Doing online shopping means convenient viewing and buying anytime and anywhere;

- Global reach and accessibility. E-commerce platforms enable companies to reach a global customer base. Through effective marketing and strategic branding, companies can attract customers from different countries and expand their market presence beyond geographical boundaries.

How profitable is the niche of children’s products?

Such a business has the potential to be highly profitable, especially if you sell products directly from suppliers and minimize the number of intermediaries: you can offer competitive prices without losing money. So if you don’t manufacture products, you can easily start dropshipping.

Factors that influence business success in this area

There are several factors that will help you with building a successful store by providing a loyal customer base and sustainable profit:

- High quality of the product is of paramount importance. Parents give priority to safety, durability and convenience when buying products for their babies;

- Convenient online store is crucial for attracting and retaining customers. It should be easy to navigate, have clear descriptions of products and high-quality images. Marketplace can be an alternative to you’re your own website, but there you should pay great attention to descriptions and photos, as customers should clearly understand what they will get;

- Competitive prices are also important for parents when buying children’s products. Market research is strongly recommended before the launch of any store. Determine average prices and set the appropriate ones for your products;

- Efficient order execution will build your reputation, and positive feedback is a must in the international market. Take care of timely delivery and specify realistic terms in listings, so your customers know what to expect;

- High-quality service is important in any area. With well-designed customer communication, you get their loyalty and trust, thus making them your regular customers.

Pay attention to the following points when entering the international market with children’s products

Most countries pay special attention to safety of children’s products and require a proof of product safety. It is CE in the EU and CPC in the USA.

CE is a special mark that is applied to products. It shows that the product meets the basic requirements of EU directives and harmonized standards. This mark indicates that the product is not harmful or dangerous to consumers and the environment.

Children’s Product Certificate (CPC) is a document issued by a US importer or manufacturer. It confirms that the product meets all CPSIA requirements. Without it, US customs may seize your products, forwarders may refuse to cooperate, and some marketplaces may refuse to place your products. CPC is required for all children’s products such as plastic, wooden and plush toys, dolls, children’s clothing, furniture, accessories, etc.

By Mykola Servetnyk, head of the Upgrade department at Handmade-Hub UA.

Source: shotam.info