The first E.PIC store beyond Epicenter chain has been opened

According to Epicenter press service, now E.PIC chain is represented by 40 children’s stores and 18 children’s departments in Epicenter shopping malls in 48 cities of Ukraine. The company is planning to actively develop this format beyond Epicenter chain.

The first such store started in late September at Retroville shopping and entertainment center in Kyiv. The new concept store has an area of more than 1,000 sqm. It offers the largest range of children’s products for children up to 14 years of age in Ukraine: toys, clothing, kids’ vehicles, baby products (baby foods, body care products, strollers, and furniture). E.PIC at Retroville is an open trading space with innovative entertainments.

E.PIC at Retroville is decorated in Jungle style and has several entertaining zones, i.e. interactive two-meter animals (giraffe, panda and zebra) who are singing and talking, foamy forest, hills and busy boards. On weekends master-classes and other activities are held there. Every next E.PIC store, both within and beyond Epicenter chain, will have its own unique visual design.