Three e-commerce trends to use in 2023

Customers will pay even more attention to reviews

Reviews from those who have already bought a product are perceived as recommendations. People understand that sellers with many good reviews can be trusted more.

To get feedback, you should ask your customers about this. People are more likely to leave complaints than write about positive experience.

When unusual situations occur, i.e. your customer has many extra questions and your manager gives answers to all of them, you have more chances to get feedback.

Sometimes people briefly write “Thank you very much, I’m satisfied with everything” in a messenger, but don’t want leave a review on your website. You can take screenshots and post them on your website or Instagram page.

Customers look for reviews to understand how the store responds to emerging problems. So when your customer leaves a negative review, not only contact him directly, but also promptly respond to the review – show empathy, describe the situation and offer a solution.

If a review is good, you should just thank. It will show potential customers that you follow the page with reviews, and they are important for you.

Customer care will be the same marketing tool as advertising

Customers should feel comfortable at every stage of interaction with the store. This applies to everything, from clear product description to fast delivery.

Even such little things as a discount card for the next order, a small gift or sample, have positive impact on customer experience.

Customer care helps to stand out from competitors: satisfied customers are more likely to recommend you to their friends and come for new orders.

Even more people will go shopping to marketplaces

In addition to the large flow of customers, which will increase even more this year, there are other reasons to sell at marketplaces:

- Presence at marketplaces speeds up sales. It’s much cheaper than promotion of your own website, as each marketplace already has its audience and invests in attracting new customers.

- Creation of your own website from scratch is expensive, and you need to consider a lot of subtleties. Marketplaces offer ready-made solutions meeting the basic principles of e-commerce.

- Marketplaces offer several sales channels at once (catalog, mobile application, own website), an option to provide customers with additional bonuses (i.e., free delivery).

Source: @ua_bizidea