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25.01.2023 11:16:00

Common mistakes in setup of Instagram ads

Common mistakes in setup of Instagram ads

1. Unpreparedness of the account for advertising.

Everyone writes and talks about it, but some businesses still start traffic to empty accounts.

As a minimum, you need to:

- write 9-12 Instagram posts to let people know what you do and what you offer;

- specify a unique trade offer in your Instagram bio to let customers see the reason why they should sign up or request;

- place an active link to the messenger and suggest to click it.

2. Traffic path.

Work with advertising campaigns should be based on a prearranged funnel having several different plots/paths with pretested effectiveness.

3. Text formatting.

Many people mistakenly believe that the main thing in advertising is ‘picture’, but it is not.

If your advertising text is like a solid sheet with no paragraphs, emoticons or exciting concepts, your readers are hardly be interested in it. Spend more time making the text as readable and clear as possible.

4. Ignoring requests.

As soon as you finished your ad setup, be ready to answer customers’ questions.

They are not only direct messages, but also comments under ads. Try to respond asap.

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