BABY EXPO conference: maximum effectiveness

Business conference for children’s goods professionals will be held on 10-12 March 2021. The conference is an integral part of BABY EXPO, the major event for the Ukrainian market of children’s goods.

This year marks the twenty fifth anniversary of BABY EXPO. Visitors and exhibitors have long been accustomed that they can not only conclude profitable contracts, find new partners or check the latest competitors’ gimmicks. They can always enhance their knowledge, learn from business sharks, and explore new case studies to use in their own businesses.

3-day conference has three thematic sections.

10 March. Trends & Changes. Market and industry trends, changes and development features. Slogans: BE informed! ВЕ flexible!

- How clothing industry can reach the stated objectives through Lean thinking?

Speaker: Olga Peretiatko, Lean 6 Sigma consultant

- Business success model. Transition from deficit to service. Story of Suzie transformation

Speaker: Oleg Gryniov, serial entrepreneur, business coach, investor, CEO of Suzie brand

- Sewing is not enough. How to introduce clothing to offline and online consumers

Speaker: Elina Vorobei, expert in product positioning, founder of Fashion'El model studio

- Planograms that are effective for offline and online stores

Speaker: Zhanna Yenikieieva, expert of TradeMasterGroup

- How to maintain relations with customers when keeping distance

Speaker: Mykola Chumak, founder and CEO of IDNT, retail and banking expert

11 March. Offline store in new reality and how to remain on the top of the wave. Slogan: ВЕ the best!

- Multisensory merchandising. How to make a store understandable for customer and profitable for retailer

Speaker: Vitalii Stepanenko, retail advisor, designer and merchandising professional

- Next generation children’s store in new reality

Speaker: Mykola Chumak, founder and CEO of IDNT, retail and banking expert

- Lighting management in children’s retail. Parent or kid, who is the boss?

Speaker: Volodymyr Klychanovskyi, director of Nova Light engineering company

- Strong points of officially licensed merchandise

Speaker: Artem Boiko, purchasing manager of Romsat

- Offline store optimization in crises

Speaker: Tetiana Lakhtadyr, development director of Budynok Igrashok store chain

- Bonus: presentation of strollers by Emmaljunga ТМ distributed by Babyhit.

12 March. Be everywhere – be online: business promotion and sales via modern online channels and marketplaces. Slogan: ВЕ modern!

- How to promote your business on TikTok

Speaker: Max Bekker, co-founder of Artmax.agency, the first effective TikTok agency in Ukraine

- Sales without borders, or how to enter European market

Speaker: Marina Zaslavets, co-founder of Garnamama.com

- Online store from scratch to sales

Speaker: Viktoriia Balatska, marketing consultant of Suzie TM

- YouTube is the most underestimated marketing tool in Ukraine

Speaker: Oleksii Roslov, expert of TradeMasterGroup

The conference will be held on 10-12 March 2021 at BABY EXPO (Kyiv, International exhibition center, 15 Brovarsky ave.).

Attendance of the conference is free of charge for BABY EXPO exhibitors and visitors.

BABY EXPO 2021 program

Official Facebook page

E-ticket

We are trying to make the event as safe as possible, so we will monitor compliance with all sanitary norms.