The lockdown has made a positive impact on sales of children’s products

Coronavirus has definitely revived online business. Even those who had no intention of doing so had to shift to sales without any physical contact with customers. They had to rebuild everything: sales funnels, customer communications, and interaction models.

The number of online stores has been doubled over the lockdown course. They have started to adapt to reality and introduce a whole series of changes. They have become the best option for retailers.

Advantshop conducted a study on how e-commerce market changed with coronavirus. It contains demand up- and downtrends for various product groups. For example, monthly sales of children’s products have increased by 22 percent.

As for clothing, people started to prefer online shopping. Due to remote work, there was a demand for leisure wear and nightwear. Even in this stressful period, companies selling clothing and shoes managed to keep afloat. Grocery stores were the most affected by the increase in purchasing activity. It was easier for customers to order food online than to risk their health and go shopping to crowded places.

Unfortunately, statistics show that sales figures for many product groups have declined. For example, turnover of pet stores has declined by 74 percent. People are more likely to order pet goods from marketplaces. Monthly turnovers of household, gardening and DIY goods have also declined. The number of orders has dropped by only 3% in the last month, but there is an increase of 11% over 2019. Statistics show a decline in the demand for beauty and health products, as they are often not designed to meet basic human needs. Sales of beauty and health products have dropped by 31%. Corona crises had a negative impact on furniture demand, with a decline by 26.14%.

Sales of consumer electronics declined throughout 2020, since it is mostly ordered from marketplaces. Tactile perception is also important. If a customer is unable to physically assess a product, information about its new functions seems insufficient. And if there is no urgency (for example, if replacing a device when it breaks), then the purchase will not be made in the short term.

It’s obvious that people put purchases of non-essential things on a back burner. Businessmen have to be prepared to work quickly, to devote more time to customers, to make promo offers, and to monitor their competitors.

Source: NV Business