Pantone Color of The Year 2023 is Viva Magenta

Pantone introduces Color of the Year 2023: PANTONE 18-1750 Viva Magenta, a nuanced crimson red tone that presents a balance between warm and cool.

It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Pantone Color of The Year 2022 was PANTONE 17-3938 Very Peri, a bold periwinkle with a red/violet undertone.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institut comb the world looking for new color influences. For 23 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

Source: pantone.com