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24.11.2021 09:01:00

Missguided expands into kidswear

Missguided expands into kidswear

Global fashion retailer Missguided debuts its first children's collection, MG Kids. Missguided's expansion into kidswear is a natural progression for the brand as a complement to the successful maternity range.

MG Kids is offered in Baby (3-24 months), Toddler (2-4 years) and Kids (4-7 years). The first collection offers head-to-toe looks and seasonal must-haves including branded sweat sets, matching-back tees, puffer coats, varsity jackets, cozy winter knitted co-ords, and beanies. Prices are $7 – $23 for Baby, $7 – $46 for Toddler and $10 – $50 for Kids. MG Kids is now available to shop online at missguidedus.com.

Nitin Passi, Missguided CEO, says, “he launch of MG Kids is an important addition to our growing portfolio of brands that continues to deepen our relationship with our customers. And because we’ve seen a strong positive customer reaction to our maternity range over the last year, it felt a natural next step to work on MG Kids for that part of her life, too.”

Source: prnewswire.com

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