Business intensive course. Day 1

Business intensive course for small and middle businesses, distributors, retailers, online shops, consulting companies etc. started today in STARTUP! ZONE.

Today’s presentations were mainly devoted to business development and systemization.

Tetiana Ruban, Marketing Director of Art Nation, set the tone. She stressed that the way to customer’s heart is through emotions and told about the benefits of renting brands. Her speech supported by video footage was really engrossing and convincing.

Tetiana Stepaniuk, Head of Content Department of GeniusMarketing; Mykhailo Zimin, Chief Operating Officer of Business Constructor; Oksana Stoietska, founder and headmaster of INVENTOR STEM schools and organizer of RОBOTICA STEM festival in Ukraine; Yana Matviichuk, founder of arena.ua and member of CEO Club were those who took up the initiative.

The speakers told how to scale a business, overcome brand’s conventionality, individuate a product or service; where to start systemization process and what experts can be engaged; what is the difference between sustainable and startup company.

After informal socializing in the interval, startup companies introduced their new products, trademarks and projects.

To be continued.

See you tomorrow and the day after tomorrow.