4 reasons why influencer marketing works

Influencer marketing is different from classic marketing tools, so you should be aware of its key benefits.

Try truly native ads. Such format is aimed at harmonious integration of recommendations into influencer’s content. Often influencers don’t even advertise products, but just appear with them in their videos, and this is enough to arouse audience’s interest.

Reach a narrow target audience. If you’re good at choosing influencers, you can reach the core of your target audience. Other promotion methods, i.e. targeted ads, don’t always allow to achieve such accuracy as influencer marketing.

Get ready for live traffic. Leads can be redirected from blogger’s account to any website, social media account or product page at marketplace – there are almost no restrictions.

Get feedback. Influencer marketing is very effective for getting honest feedback. After your ad is published on influencer’s page, you can visually assess audience reaction by likes, comments, and reviews that are very useful for analytics.

With influencer marketing, you can build a brand community and form a group of loyal users who will staunchly defend your product. This is a modern way of promotion that allows to achieve something more than just sales.