& other stories has launched kids’ capsule collection

& other stories (H&M Group, Sweden) has introduced its very first kids’ capsule collection family-look capsule collection that is available for grown-ups too.

Promotional campaign of the new collection is hinged on three families. The Davis family took it to the desert. The Osbournes brought it to the beach. Meanwhile, the Picqs and aunt Carole dressed it up for a dance-off!

Made entirely from sustainably sourced material, this joyful and free-flowing collection consists of summery dresses and coordinated sets — delicately detailed with lace, embroideries, puffy sleeves, ruffled hems and tie-up shoulder straps.

Plant dyes are exclusively used. The pink dresses got their soft hue from Rubia cordifolia, a flowering plant in the same family as coffee. Steeped in playful sweetness and nostalgic charm. All the pieces feel soft against the skin and are easy to wear thanks to voluminous silhouettes, comfy smocking and elasticated or adjustable waists.

Source: www.stories.com