Весна
2026
It’s a different language, a different logic, and a completely different emotion. Successful brands know this and play by their own rules. Here’s what experts suggest:
1. Your client isn’t the child — it’s the parents
A child may want something bright with cartoon characters, but the buying decision is always made by adults. They assess safety, comfort, durability, and fabric content. Speak their language.
2. Emotions matter most
Parents aren’t just buying a dress or a onesie. They’re buying “warmth,” “smiles,” and a “carefree childhood.”
3. Simple visuals beat trendy abstraction
Creativity in kids marketing should be clear at first glance. Minimal text, maximum bright and heartfelt images. Make it clear, cute, and full of love.
4. Safety = trust
Talk about certifications, materials, and quality control. That’s not a bonus — it’s a must. Parents want to be sure the clothing is safe for their child.
5. Don’t forget Gen Z parents
Today’s parents grew up on social media. They care about sustainability, brand honesty, Instagram-worthy aesthetics — and yes, memes. A kids’ brand can (and should!) be stylish.
Conclusion:
To stand out in the world of kids fashion — think like a parent, speak like a soulful brand, and leave room for childlike joy.
CHILDREN'S FASHION FAIR (CFF) – це найбільша в Україні спеціалізована виставка дитячої моди формату "бізнес для бізнесу". Виставка для тих, хто виробляє та продає дитячий одяг та взуття. Виставка проводиться двічі на рік: навесні - одночасно з виставкою товарів для дітей BABY EXPO та восени. 3 1996 року до 2018 року проводилась під назвою Baby Fashion. CHILDREN'S FASHION FAIR стала першою в Україні b2b виставкою в сфері дитячої фешн-індустрії.
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