Amancio Ortega went from being the owner of a small atelier to becoming the richest man in Europe. He inspired an entire generation of entrepreneurs who, like him, believed that nothing is impossible in life.

Despite his achievements, Ortega remained humble, earning not only respect but also the status of a true role model. His life principles can serve as a guiding light to success for anyone.

Amancio Ortega’s Rules of Life

✔️ Be obsessed with your idea.

“From the very first day, I was determined to create something unique in the market. I saw opportunities in the textile industry and wanted to make fashion accessible, not just for the wealthy.”

✔️ Success is within everyone’s reach.

“No matter where you are now, everyone has a chance to succeed. Focus on details and keep your eyes and ears open.”

✔️ Money is a tool, not the goal.

“Running a business just for money is a waste of time. Money should only serve as a means to achieve a real purpose.”

✔️ Family is your strongest support.

“The stronger your bond with your family, the harder it is to be defeated.”

✔️ Humility is your strength.

“You should appear in the newspaper three times: when you are born, when you get married, and when you die. I want only my close ones to recognize me.”

✔️ Simplicity is the mark of a great person.

“Principles, simplicity, and humility—these are the three qualities of a true individual.”

✔️ Respect everyone.

“All people are equal. No one has the right to consider themselves superior. Respect everyone, regardless of their status.”

These principles helped Amancio Ortega build the Zara empire. Perhaps they will be useful to you too!